The 11 Commandments of Fundraising - Part 1

I once had a board member suggest we cut out everything but receipting since the bounceback gifts it generated had such a good return on investment. (Apparently he forgot that the direct mail, major-donor cultivation and telemarketing generated the gifts that led to those receipts.) Another time, we didn't do data overlays because a mid-level staff member in the IT department thought it was offensive.