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Yes, you want to be collaborative and a good team member. But don't let a single person's opinion make you forget what you know about good marketing. Test, test, and test some more - and use that "opinion" to formulate your strategy.
I'll share four more commandments next week. Meanwhile, what are the most important commandments you subscribe to as a fundraiser? Please share them below in the comments.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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