The 11 Commandments of Fundraising, Part 2
Last week, I proclaimed my first four "commandments" for fundraising success. These are:
- Commandment No. 1: Thou shalt not "take time off."
- Commandment No. 2: Thou shalt not ignore all the options available to you.
- Commandment No. 3: Thou shalt not bore.
- Commandment No. 4: Thou shalt not pander to …
Following are the next three commandments that I have learned to follow over my years in fundraising.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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