The 11 Commandments of Fundraising, Part 2

Commandment No. 5: Thou shalt learn from others, but never assume
"Wow! Really Big Nonprofit is doing that, so it must work!" Have you ever thought that (or worse, heard your CEO or a board member say it)? It's easy to assume that the biggest nonprofits or those that have been around "forever" only do things that are proven to be fantastically successful. And often, that's true.