The 11 Commandments of Fundraising, Part 2
Make sure you make it clear that you need both (or all) actions from your donors. "Please sign the enclosed petition and return it with your gift of $25 or more" makes it clear that signing and giving go hand in hand. "As you send your donation to help us meet this need, please pray for the people we will be helping" is another way to show that giving is not an optional extra.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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