The 11 Commandments of Fundraising, Part 2

Fundraising is all about talking to people, helping them see the need and getting them to understand how they can help meet that need. To make sure your copy communicates that message, always read it out loud before you consider it done. If you stumble in your reading, you can assume your reader will also stumble. Work on that section or sentence until it flows perfectly when you read it out loud again. (It is good practice to do this in the privacy of your office, not in the local coffee shop. You don't want to be known as the neighborhood flake.)