The 20 Most Viewed NonProfit PRO Articles of 2024

To round out the year, NonProfit PRO is taking a look back at the content that interested you most. In 2024, our compilation of this year’s must-attend sector conferences ranked No. 1, making it clear that connecting with your peers and staying up to date with the latest sector trends was a top priority. Our piece on fundraising measurement mistakes fell at No. 2 on the list, closely followed by our annual nonprofit trends article.

Other top articles touched on topics such as donor-advised funds, donor communications, legislation and taxes, Gen Z donors and board management. In case you missed them, here are the top 20 articles from 2024, ranked by the number of visitors.

1. “The Must-Attend Nonprofit Sector Conferences Happening in 2024” by Amanda L. Cole
2. “5 Fundraising Measurement Mistakes to Avoid in 2024” by Liz Murphy
3. “6 Exceptional Nonprofit Trends for 2024” by Amanda L. Cole
4. “The Impact of MacKenzie Scott’s Open Call Grants” by Kalie VanDewater
5. “Report Predicts Uptick in Giving in 2024 and 2025” by Amanda L. Cole
6. “23 Qualities of Exceptional Leaders” by Richard Perry
7. “3 Grammar Rules You Can’t Break in Fundraising Copy (and Some That You Can)” by George Crankovic
8. “4 Ways to Tell Your Donor, ‘You Made a Difference’” by Jeff Schreifels
9. “Donor-Advised Funds Soar in Popularity as Nonprofits Successfully Engage New Donors” by Amanda L. Cole
10. “5 Ways Nonprofits Can Lose Their Tax-Exempt Status” by Elias Correa Menendez
11. “How Nonprofits Should Prepare for Federal Investigations in the Trump Administration” by Marcus A.R. Childress, Sophie Schuit and Isabel V. Benincasa Reade
12. “Should You Use Stamps on Your Direct Mail?” by Summer Gould
13. “If You Don’t Have a Strategy for DAF Gifts, You Don’t Have a Fundraising Strategy” by Patrick Schmitt
14. “Gen Z Generosity: 5 Ways Nonprofits Can Engage the Next Generation of Donors” by Frank Mumford
15. “How to Engage and Retain DAF Donors” by Matt Nash
16. “Why Nonprofit Text Messaging Has Evolved Beyond Text-to-Give in 2024” by Mike Snusz
17. “6 Ways to Avoid the Bad Board Syndrome” by Katrina VanHuss and Otis Fulton, Ph.D.
18. “Year-End Fundraising in 2024: What to Expect” by Kalie VanDewater
19. “The Impact Report: A Vital Tool in the Nonprofit’s Toolbox” by Nathan Safran
20. “A Fundraisier’s Guide to Small Talk” by Andrea Taylor

Happy holidays! NonProfit PRO will be closed through the end of 2024, but we’ll return on Jan. 2 with new content. Sign up for our daily e-newsletter to make sure you don’t miss anything in 2025.

Editor’s Note: If you’re a thought leader on fundraising, direct marketing, leadership or the nonprofit sector in general and would like to contribute to NonProfit PRO in 2025, email acole@napco.com for details.