Lifetime Achievement

Bike-a-Thon, Math-a-Thon and Trike-a-Thon were among the new VSC events in the first year, and all continue today, involving children as young as kindergarten age in philanthropy.

"Dave believes in the telemarketing effort, and it is one of the differences we have as an organization," says John McQuaig, VP of call centers. "The VSC brings volunteers to St. Jude at a young age to become a part of the St. Jude family. Math-a-Thon and Trike-a-Thon are the first steps in the 
life cycle of a donor, which is so critical to the 
organization."