Fundraising Stars

She did so by changing her focus from event-specific sponsorships to generating year-round packages in order to give corporations opportunities for broader, customized alignments with the organization.

"Molly doesn't believe in cookie-cutter packages but prefers to work closely with the corporate community to develop targeted sponsorship packages that serve their needs as well as the needs of the American Diabetes Association," says Sybil Freeman, director of corporate development for the American Diabetes Association/Atlanta.