Fundraising Stars

As part of an aggressive outbound telemarketing campaign Margaux orchestrated in 2010, the organizations's September deep-lapsed (24-108 months) campaign generated $153,770 from 3,560 gifts/donations. According to Katzman, when compared to a 2009 January deep-lapsed strategy, results included a 205 percent increase in total revenue over the 2009 January deep-lapsed campaign ($50,275 generated in 2009); 433 percent increase in total gifts received over the 2009 January deep-lapsed campaign (667 gifts in 2009); and a 396 percent increase in number of responses (single gifts and pledges) over 2009 January deep-lapsed campaign (6,349 responses in 2010; 1,279 responses in 2009). Sometimes the numbers really do just speak for themselves.