Rising Stars

"With donor communication channels evolving so rapidly, it's not enough for fundraising professionals to be expert in the known universe of direct-response fundraising tools and techniques," she says. "We have to venture into uncharted territory and explore emerging ones. More than any other part of what it means to be a good fundraiser today, Eliza is energized by the challenges and opportunities of the post-RFM world of fundraising. She has been the architect of a number of original multilayered and multichannel campaigns, as well as the metrics for evaluating them."