The 2011 Nonprofit Communications Trends Report was released yesterday. The 22-page report — conducted by Kivi Leroux Miller, president of Nonprofit Marketing Guide — reveals what 780 nonprofits believe are the most important communications tools for 2011, including:
- How often nonprofits plan to e-mail their typical supporters
- How often they plan to send direct mail
- How online marketing tools including social media compare in importance to more traditional and offline tools
- What excites nonprofit marketers about 2011
- What scares nonprofit marketers about 2011
Key findings include:
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