The 4 Forever Facts About Fundraising

1. Fundraising is a peer-to-peer sport

Remember those thermometers from the United Way campaigns? Every time a new department or individual gave money the "mercury" would rise closer to the top. As annoying as those were, they actually worked. Why? We all like to know that we're not alone, and conversely, no one wants to be the ONLY ONE who didn't give. Call it groupthink; call it shallow. But people want proof that others donate too. They also want the reassurance and good feelings that come with knowing that they are part of the club.