The 7 Steps to Multichannel Success
It’s time for us to pull our heads out of the proverbial single-channel sand.
When you woke up this morning, did you listen to the radio? Watch TV? Scan the newspaper? Hop online to check Facebook? Read the news feed on your phone? Check e-mail? Gasp! — talk to your spouse/partner/ roommate?
We live in a multichannel world. We're used to getting information from multiple sources. And so are donors. If we do it so easily in our daily lives, why is multichannel fundraising so hard?
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