The 7 Steps to Multichannel Success
It’s time for us to pull our heads out of the proverbial single-channel sand.
So what are you waiting for? Break down the silos, share credit across budget lines and keep the focus on the bigger picture of raising more money for your cause. Let your donors interact with you when and where they want. FS
Karin Kirchoff is vice president at MINDset direct. Reach her at kkirchoff@mindsetdirect.com. Jeff Regen is senior vice president of integrated services at M+R Strategic Services. Reach him at jregen@mrss.com
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