The 7 Steps to Multichannel Success
It’s time for us to pull our heads out of the proverbial single-channel sand.
Don't forget the Rule of Seven — the old marketing adage that says a consumer needs to see/hear your message seven times before taking action/buying your product. Watch any episode of "Mad Men" and you're reminded of the power of TV, print ads — and midday martinis?
Really, multichannel marketing isn't new, but the tools to get your message out there might be. So, how do you navigate this new world? You can start by following a new set of rules:
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