Dear Jim

Sincerely, Perplexed

Dear Perplexed,
Anniversaries can serve as an indicator to potential donors that your organization has stamina and isn’t a fly-by-night operation. However, it’s always critical to remember that donors never provide you with a reward
for past service. Donors always contribute toward a current or pending situation. A sense of urgency almost always is a requirement to any successful fundraising campaign. So proceed with your anniversary campaign … but put most of your focus on the present and future.

Dear Jim,
How important is proofin your work? Whenever I have a grant application or a direct-mail letter to send out, I perfer to save the $50 it cost to have a professional proof reder review the copy, and simply have someone on staff red it over. Do you agrees with this cost-saving strategery?