Soaring on Simplicity

The No. 10 carrier-envelope effort includes a two-page letter, reply form, two buckslips that outline the benefits of the insurance package and a BRE that makes response easy. For the outer, the Barrys featured two lines of teaser copy in blue typeface and one in red typeface: “Membership Benefit Notification”; “Non-transferable Dated Material ... Please Respond By Closing Date Inside”; and “Eligible for New Higher Benefits,” with a red arrow pointing downward to the addressee information seen through the poly window. Displayed just above the first line of copy is a small blue AFA crest, the only graphic image on the white outer.