Soaring on Simplicity
The Air Force Association's control package cuts out the bells and whistles and focuses on straightforward information.
Directly below, the Barrys present a block of personalized copy in bold typeface to grab the prospect’s attention: It pays the beneficiary of Maj Gen John Sample up to $250,000 in the event of your accidental death! ...
Personalizing the package was relatively painless to facilitate, says Rosalie, due to the nature of the product.
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