Soaring on Simplicity

“As you know with insurance, you always have a fair amount of exclusions and technical information to communicate,” Paul says. “And the extra two pieces were helpful in doing that without incurring the costs of an expensive brochure that we already knew wouldn’t fly with this audience.”

The Barrys employed a unique, four-digit response code on the lower left-hand corner of the reply form to help the organization sort returns. With each response, AFA easily can discern what type of member replied: age, year joined, second solicitation received this year, etc.