Soaring on Simplicity

With so many personalized variables to account for throughout the piece, the Barrys went to great lengths to assure database integrity. When the package first launched, for example, AFA did not have a salutation field in the database.

The complexity of some compound military titles could potentially have created gaffes if the data lacked accuracy. For the purposes of this effort, titles appear as “Lt Col” and “Maj Gen,” for example. But as Paul cautions, “You better not address a Lieutenant Colonel as ‘Lt’ or a Major General as ‘Maj.’ That is a real sensitivity of this audience.”