The Alvin Ailey American Dance Theater’s capital campaign was a well-choreographed project that breathed new life into the organization’s fundraising plan

By Margaret Battistelli Gardner

At this point, the campaign had raised $57 million. The new energy surrounding the project prompted the Weills, who previously had contributed $15 million, to issue a challenge: If Ailey could raise $6 million by the end of September, they would give the remaining $3 million it would take to get the total to the projected $66 million.