The Alvin Ailey American Dance Theater’s capital campaign was a well-choreographed project that breathed new life into the organization’s fundraising plan

By Margaret Battistelli Gardner

“That was great because then we were able to go back to people who had made gifts at the early part of the campaign and ask them if they would make an additional gift that would be matched,” Rink explained, adding that they offered donors who made three- to five-year pledges the opportunity to add additional years to the pledge at the same rate, so that the new amounts would be matched by the Weills.