The Alvin Ailey American Dance Theater’s capital campaign was a well-choreographed project that breathed new life into the organization’s fundraising plan

By Margaret Battistelli Gardner

The matching-gift challenge also spurred donors who hadn’t committed yet to make their decisions before the challenge period ran out. In the end, Ailey raised more than $6 million in the challenge period, and the Weills matched all the additional gifts, to the tune of $3.4 million, bringing their total contribution to more than $18 million.