The Alvin Ailey American Dance Theater’s capital campaign was a well-choreographed project that breathed new life into the organization’s fundraising plan

By Margaret Battistelli Gardner

“That’s how we presented it to donors, to say to them, ‘Your annual support is very important. We really do hope you’ll continue it — and would you also consider a very special, one-time gift, which could be paid over a period of years to our campaign?’” Rink explains. “And that is, in many, many — most — cases how it worked.