The Alvin Ailey American Dance Theater’s capital campaign was a well-choreographed project that breathed new life into the organization’s fundraising plan

By Margaret Battistelli Gardner

“I think what we’re already starting to hear, which is great, is that people who have completed their multi-year pledge are looking at continuing that level of giving to the annual campaign,” he continues. “In the long run, we’re actually going to see a nice boost as we come out of the campaign.”

Looking ahead
As it does wrap up the capital campaign, Ailey is focusing more on renewals, major gifts, planned giving, individual giving … well, just about every other aspect of development. According to Rink, the capital campaign breathed new life into the overall development plan.