The Alvin Ailey American Dance Theater’s capital campaign was a well-choreographed project that breathed new life into the organization’s fundraising plan

By Margaret Battistelli Gardner

In total, Rink says, about 15 percent of contributed income is earmarked for funding these programs.

Ailey’s work with dancers of all races and backgrounds, as well as its commitment to diversity in hiring, admission, outreach and audience, also is a key factor in development, Rink says, especially when it comes to corporate or foundation support.