The Alvin Ailey American Dance Theater’s capital campaign was a well-choreographed project that breathed new life into the organization’s fundraising plan

By Margaret Battistelli Gardner

“We’re an organization that since its inception has been committed to diversity. And certainly in recent years there’s been a lot of attention given to diversity in the corporate world and in the country,” he explains. “So that is very helpful to us as we seek funds from corporations, that they can say, ‘We’re supporting Ailey, which has had this long-standing history of diversity in their company and in their staff and in the audience that they reach.’