The Alvin Ailey American Dance Theater’s capital campaign was a well-choreographed project that breathed new life into the organization’s fundraising plan

By Margaret Battistelli Gardner

“We go to foundations or to individuals who are really interested in young people,” he adds. “It’s not something that we had to suddenly start doing to raise money; it’s always been a part of what we do. Mr. Ailey started this school in 1969, and it was always dedicated to making sure that all young people who had the urge to dance could do so. It’s incredibly inspirational and an amazing thing to be able talk about to donors.”