The Alvin Ailey American Dance Theater’s capital campaign was a well-choreographed project that breathed new life into the organization’s fundraising plan

By Margaret Battistelli Gardner

The impressive structure that is Ailey’s new home and its equally impressive endowment is going a long way toward building a foundation for donors and potential donors to feel good about and, equally as important, to hold on to.

“Modern dance is such a new art form that I think the challenge can be for people to come to the understanding that this company is going to be here for a long time,” Rink explains. “This building and the fact that we have an endowment has helped greatly to bring people to that understanding.”