The American Diabetes Association has fundraising down to an art and a science

By Margaret Battistelli Gardner

“We’re better able to steward our donors, thanks to this system,” she adds.

Starting at the beginning
Tracking donor activity through Moves Management means that cultivation begins on the direct mail level, with the very first response to a package. No matter how a person responds — whether he sends a check or visits the Web site and indicates that he has an interest in diabetes research — no matter how small a blip he creates on the radar screen, the team takes notice. Bennett paints a picture of a well-orchestrated strategic pas-de-duex, with the local and national teams working together to get to know him and figure out the best way to draw him in further.