The American Diabetes Association has fundraising down to an art and a science

By Margaret Battistelli Gardner

“It started with a nationwide direct mail acquisition, and now they’re back home where they live, meeting with local folks in volunteer-to-volunteer interactions,” Bennett explains.

And through it all, Moves Management keeps an eye on the progress so that donors are suspended in that comfy fundraising Xanadu between neglect and overkill. The tracking system lets the staff learn what the donor needs.