The American Diabetes Association has fundraising down to an art and a science

By Margaret Battistelli Gardner

“Every move depends on the one before. The donor is directing us in a certain way - if we listen to him,” Bennett explains, sharing the story of a woman who gave $1,000 in response to a direct mail package but who made it clear that she didn’t want to be bothered with phone calls or home visits and wasn’t interested in volunteer opportunities.