Cover Story: The Art and Science of Fundraising
The American Diabetes Association has fundraising down to an art and a science
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The folks who work with Bennett, the ADA’s chief development officer, call her a “powerhouse,” a one-woman show who single-handedly spearheaded the growth. (The numbers, by the way, read like this: Over the past five years, ADA experienced a 35 percent increase in direct mail contributions; 65 percent in major gifts; 100 percent in corporate support; and 38 percent in special events.)
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- American Diabetes Association
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Margaret Battistelli Gardner
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