The American Diabetes Association has fundraising down to an art and a science

By Margaret Battistelli Gardner

Despite their titles, Bennett says, each of her managers — every employee, as a matter of fact — understands that his or her job description includes a few very basic matters. Cutting through the clutter of specifics, they boil down to all cultivation, all the time, and prospecting for warm leads — folks who already have an interest in the organization, as exhibited through volunteering for an ADA event or providing information via the Web site.