The American Diabetes Association has fundraising down to an art and a science

By Margaret Battistelli Gardner

Pulling the pieces together
Without a comprehensive plan back then, what there was of the development office was very fragmented. The result: Prime opportunities for cultivation and upgrading were falling between the cracks. For example, no one was following up with direct mail once someone took part in an event such as the annual Walk for Diabetes or the Tour de Cure bike ride.