The American Diabetes Association has fundraising down to an art and a science

By Margaret Battistelli Gardner

“We used to go into a company and say, ‘Here’s what you do … buy a table at one of our galas.’ Now we go in and have a discovery meeting to find out what the corporation is trying to do. There’s no laundry list; we let them help us build what their program will look like,” she says, adding, “It’s a win/win situation. Hopefully, it’ll be a win/win/win situation, where the constituency will benefit.”