The American Diabetes Association has fundraising down to an art and a science

By Margaret Battistelli Gardner

It’s all part of the trend that seems to be taking hold in nonprofit organizations these days: donor as friend or, at the very least, as partner in furthering the mission.

Involving donors
Diabetes isn’t as much of a hot-topic disease as, say, AIDS or breast cancer, but people who have it or are close to someone who does know how debilitating it can be. And that can lead to donors who are passionate in their support. To support that passion, it pays to make donors feel like they’re a part of ADA’s work.