The American Diabetes Association has fundraising down to an art and a science

By Margaret Battistelli Gardner

Bennett explains that ADA supporters “want to rid the world of diabetes.”

“People become so passionate when they see someone they love suffer,” she adds.

Today’s donors are savvy and well read, and they hold organizations accountable for the money they raise and for mission fulfillment. According to Brtva, responding to donors’ needs for information and a sense of accomplishment in return for their investment is key to fundraising success.