The American Diabetes Association has fundraising down to an art and a science

By Margaret Battistelli Gardner

She’s also a painter. (This one’s no metaphor; Bennett’s office walls are adorned with her watercolors). As such, she acknowledges that for all the metrics and analytics that can be applied to it, fundraising is, at its heart, a fine art rife with subtleties and ironically delicate shades that hit hardest when they’re the least obvious.