The American Diabetes Association has fundraising down to an art and a science

By Margaret Battistelli Gardner

“Fundraising is an art that doesn’t turn its back to scientific principals,” Bennett says. “If you don’t make X number of calls, you’re not going to get results. If you don’t have X number of prospects, you’re not going to reach your goal. But it’s an art because you can’t treat everyone the same.”

And to that, ultimately, is what Bennett herself attributes the phenomenal growth of both her department and the donations it brings in.