The American Diabetes Association has fundraising down to an art and a science

By Margaret Battistelli Gardner

“As of this year, we’re all on one database; everyone has the same kind of information,” Bennett says. “It’s a very managed strategy; we can see on one file how many times an individual is touched by ADA and have one picture of what our constituent does.

“It’s not rhetoric; we measure this. We all collect and share information for the good of the donor and the organization,” she adds.