The American Diabetes Association has fundraising down to an art and a science

By Margaret Battistelli Gardner

Elly Brtva, managing director of individual giving, explains that the Moves Management concept makes it easier for all segments of the development department to work together in cultivating donors.

“ADA has made a major investment in hardware and software to support its fundraising efforts,” she says. “Our system is the best to track and understand donors and how they impact every part of the organization — whether it’s buying a diabetes book, supporting our advocacy efforts, participating in School Walk for Diabetes or giving a direct mail gift.