The Answer to List Fatigue: Test, Test and Test Again

Here are some other tips Granger shared recently:

* Consider exchanging names with similar organizations rather than renting your entire mail quantity. Not only will this reduce your donor-acquisition cost, but you will have access to the most recent and responsive names available.

* Include recent segments of your lapsed donors in your acquisition mailing. You will not only activate a portion of these donors, but you will do it at a lower cost. You’re mailing your own names!