The Answer to List Fatigue: Test, Test and Test Again

* Is the cost of doing acquisition mailings getting too expensive? Then consider putting a portion of your lapsed donors on the rental market and putting this list-rental income back into new-name acquisition.

* Consider re-mailing multis. Multis are names that appear on more than one list. These duplicates, also called multi-buyers or multi-hits, might be more valuable prospects than single-record names, since each appearance of the name could indicate another giving opportunity. In addition, you’ve already paid for these names, why not mail them?