The Assorted Pleasures of Focus Groups and M&Ms

I really enjoy watching focus groups. Nothing beats being a voyeur behind a two-way mirror, munching on M&Ms, and getting paid for the privilege. And since you’re sitting in a dark room, no one really notices if you nod off for a few minutes.

Aside from my personal enjoyment, there also are many benefits for a nonprofit organization in using focus groups to develop creative strategies, so long as you use the process and the information correctly.