The Benefits of Blogs and Message Boards

Blogs have become important tools for online marketing and promotion campaigns. Popular search engines like Google and Yahoo! now include blog posts in search results, meaning that blogs are good tools for getting up-to-date information out onto the Web. There also are popular search engines like Technorati that focus primarily on blogs and blog posts. If your organization is not publishing releases and updates in a blog-friendly format, you might be missing an important opportunity.