The Benefits of Blogs and Message Boards

There are thousands of personal blogs on the Internet, set up by individuals to express their own views, ideas, projects and activities. Many bloggers write about their volunteer activities and the causes they support as donors and as activists in their communities. Nonprofits increasingly should be aware of what is being said about them in the “blogosphere.” By contacting and building relationships with bloggers who are supportive, nonprofits can stay tuned in and can begin to use this new medium to spread their message and reach new audiences. Many bloggers will respond positively to being contacted and engaged in a discussion about the topics that are important to them.