Getting Your Wires Crossed
The best fundraising strategies stay true to their roots with uniform messaging transmitted via a network of diverse but seamlessly integrated platforms.
It’s something the Brady Campaign is analyzing, Ester says, adding that the organization already considers its multi-channel efforts successful.
New net for nature lovers
At The Nature Conservancy, multi-channel fundraising is in its early stages and more basic. There it’s as simple as soliciting an online donor for a second gift via both e-mail and direct mail.
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