Getting Your Wires Crossed
The best fundraising strategies stay true to their roots with uniform messaging transmitted via a network of diverse but seamlessly integrated platforms.
“People may get the [appeal] through snail mail, and then they may respond through e-mail,” Golden says. “We find that if we can continue to use both channels, we have stronger results overall.”
Don’t forget the data
However you enact multi-channel fundraising, Gaffny says, your goal should be investing in the overall relationship — thereby creating donor value — through “a series of multi-touches within a
number of differentiating channels.”
- Companies:
- Epsilon
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